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Artwork Guidelines

Making sure your uploaded artwork files are as good as possible can directly affect the quality of the finished products. In this guide we will walk you through some key points to ensure your uploaded files conform to our required standards.

File Types

The most ideal file format to use for any type of customisation would be a native vector format. This is to say the original design file, which we are then able to use at any scale without loss of quality.

The full list of accepted file formats is as follows: .eps, .ai, .pdf, .svg, .tiff, .jpg, .jpeg, .png, .bmp, .psd, .ps

The maximum acceptable file size you can upload is xxMb

Vector Files

The most preferred file formats would be: .eps, .ai, .pdf (vector) or .svg file types. When using native vector file formats, please make sure to expand the entire design or convert the entire design to outlines. By doing this it means any fonts or styles used in the design stay formatted correctly and that we are able to reproduce your design exactly as intended.

High Quality Files

If you are using native vector format file types, this will give the best possible quality. If you don’t have, or are unable to get hold of, a native vector file format we would always recommend using the highest possible quality file you have. Ideally this would be a .jpg, .jpeg, .png or .pdf (non vector) with a resolution of 300dpi. If you are unable to ascertain the dpi (dots per inch) or resolution of your design a good rule of thumb is if you open the file and zoom in, if the image doesn’t become too pixelated/ distorted this is likely to be something we can work from.

Low Quality Artwork

If you have uploaded files we fall below our required resolution thresholds, we may need to get in touch with you to ask for higher quality artwork.

Colours and colour matching

Although every effort is made to reproduce uploaded files exactly as they appear, there are instances where this cannot be achieved. One of the most common issues with colour reproduction is the difference between RGB (screen colours) and CMYK (commonly used printing colours). There are certain RGB colours which it is not possible to create using CMYK. Some customisation techniques we use run on the CMYK colour gamut and therefore there are some instances where we cannot recreate colours exactly as shown on screen. If you are concerned your artwork might be affected by this, please get in touch with us.

Embroidery Colours

We typically use Madeira branded thread for our embroidery. Madeira have a huge selection of thread colours available and we are usually able to select a very good match, but there are occasions where there might not be a 100% colour match, given the available threads. In this instance we will match the closet thread colour available. If you are trying to match an exact Pantone colour for embroidery you must let us know at the point of ordering.

Pantone Colours

Pantone colours are a brand of colours used to guarantee consistency of colours across a wide range of industries and use cases. With certain print techniques we are able to provide Pantone matched colours, however, we cannot always guarantee this based on specific order factors. If you would like us to Pantone match colours, we need to be made aware of this at the point of ordering.

Help & Support

For any questions relating to artwork, please contact us via email at

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